Why is sustainability in travel and tourism becoming increasingly important?
The way people move around has a direct effect on the emissions linked to travel. As environmental awareness grows, many travellers aim to reduce consumption, avoid waste and choose more efficient solutions without giving up comfort or the flexibility of having a car.This is where sustainability in travel and tourism becomes particularly relevant. It is about rethinking mobility choices rather than giving up travelling by car altogether, making each journey smarter and, whenever possible, more efficient.
What type of car is best for a more sustainable road trip?
Choosing the right vehicle is an important part of sustainability in travel and tourism, but the best option varies from one journey to another. It depends on:
- the route;
- daily mileage;
- the available charging or refuelling infrastructure;
- the style of travel.
Still, these are the most common options and what travellers can expect from each one.
1) Electric car: ideal for well-planned routes
Electric cars produce no tailpipe emissions while driving and can be an excellent choice for trips with well-planned stops, particularly in cities and regions with good charging networks.
Strengths of an electric car:
Very efficient driving, especially in towns and stop-start traffic.Comfortable and smooth driving experience.Energy costs can be lower than fuel costs.
What to consider when hiring an electric car:
Range and the need to plan charging stops.Charging times vary considerably between rapid charging points and standard domestic sockets.Charging infrastructure may be more limited in some remote areas.
2) Hybrid (HEV): versatile for those who want simplicity
Conventional hybrids combine an electric motor with a combustion engine, recharging the battery while driving. They are a practical alternative for reducing fuel consumption without having to plug the vehicle in.
Strengths of a hybrid car:
- Good efficiency in town and at moderate speeds.
- A driving experience similar to a traditional car.
- No need to plan charging stops.
What to consider when hiring a hybrid car:
- Fuel savings can be less significant on long motorway journeys.
- The vehicle still relies on a combustion engine and therefore produces tailpipe emissions.
- Efficiency depends on the model, route and driving style.
3) Plug-in hybrid (PHEV): a good balance when charging is available
A plug-in hybrid has a battery that can be charged by connecting the car to an electrical outlet or charging point. This allows part of the journey to be completed in electric mode. It can be a good option when charging is available at a hotel, at home or at public charging stations.
Strengths of a plug-in hybrid:
- Short daily journeys can often be completed mainly in electric mode.
- The combustion engine provides additional range on longer trips.
- Greater flexibility when charging infrastructure is limited.
What to consider when hiring a plug-in hybrid:
- Regular charging is important to make the most of the electric mode.
- When the battery is depleted, fuel consumption can increase.
- The benefits depend greatly on the distance travelled and access to charging points.
4) More efficient combustion cars: a practical choice for long distances
Modern, more efficient combustion cars can still be a practical solution for longer journeys, particularly when travelling with luggage, several passengers or through areas where charging infrastructure remains limited.
Strengths of a combustion car:
- Easy and quick refuelling.
- High range, particularly for long motorway journeys.
- Extensive refuelling infrastructure.
What to consider when hiring a combustion car:
- Tailpipe emissions are higher than with fully electric driving.
- Fuel consumption has a direct impact on both environmental footprint and travel costs.
- Driving style and vehicle size can significantly affect efficiency.
How to support sustainability in travel and tourism while driving
Even with the right car, the biggest difference often comes from behaviour behind the wheel. Sustainability in travel and tourism is also about adopting simple habits that make every journey more efficient and help reduce unnecessary energy consumption.
Keep driving smooth and steady
Harsh acceleration and late braking increase consumption. Anticipating traffic and braking while maintaining a steady speed reduces energy use and improves comfort for everyone.
Avoid heavy traffic whenever possible
When feasible, travelling outside peak hours reduces idling time and unnecessary energy use. On urban routes, it may help to leave earlier or adjust the itinerary.
Reduce weight and air resistance
Taking only what is necessary helps reduce consumption. Roof bars and roof boxes should also be avoided when they are not essential, as they increase aerodynamic drag.
Check tyres and maintenance
Correct tyre pressure and a well-maintained car improve efficiency and safety. It is a simple precaution that can make a noticeable difference on the road and to the budget.
Plan stops intelligently
Combining stops can reduce unnecessary detours. When travelling with an electric car or plug-in hybrid, coordinating breaks with charging times makes the journey simpler and more efficient.
Sustainability in travel and tourism goes beyond the car
Travelling by car can still mean freedom and discovery, from hidden beaches to historic villages and unexpected viewpoints. By choosing a vehicle suited to the route and adopting more efficient driving habits, travellers can reduce the environmental impact of their journeys without giving up the experience.
At Enterprise, mobility is at the heart of the travel experience, while sustainability in travel and tourism is becoming an increasingly important part of the choices travellers make. Those planning a road trip can explore additional inspiration on Passport Enterprise and browse Enterprise car hire options to find a vehicle suited to their journey, including more efficient and electrified alternatives when available.